Management Strategi

THE STRATEGIC MANAGEMENT PROCESS IN E-BUSINESS by Louise Cote, Michel Vézina, and Vincent Sabourin 
Strategy | May / June 2005

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Having access to the Web is essential for SMEs as owning a fax machine and a telephone. And though SMEs usually have limited material and human resources at their disposal, these authors state that successful e-business solutions are still within the reach of these companies. By thinking strategically about e-business, managers can select technological solutions that support the company’s business strategies and create value for the company and its customers. 
Small- or medium-sized enterprises that adopt an e-business model must often make significant changes in their business processes and in the way they interact with customers and suppliers. Failure to plan for these changes could threaten the existence of the enterprise-which is why strategic planning is so important.
The e-business strategic management process illustrated in Figure 1 is based on the traditional model of strategic management. It is a systematic process consisting of four interrelated steps: (1) Analyze the external and internal environments, (2) Select the e-business strategy, (3) Implement the e-business strategy, and (4) Evaluate the success of the e-business strategy.
Every SME should experience this process, and drawing on 11 case studies, we describe how an SME should approach each stage of the process described in Figure 1.